Aletha Speakar
Business Isn’t Boring Anymore!
A fun, new way to learn more about your business. How to market, how to sell and how to read your numbers. This class is for everyone, regardless of your years in the business. This is like no other class. Each day is an adventure with new ideas and interesting ways to expand and improve your business. Students come away knowing who they are, what they are, where they are, where they are going and how they will get there. There’s a surprise each day, plus recipes your family will love.
Topics to be covered in class:
- Do you have an entrepreneurial spirit?
- Your road map to success
- When to hire personnel.
- Getting out of your business when you want to.
- Running your studio by the numbers.
- Pricing Strategies and how they work.
- When do I break even?
- Increasing profitability.
- Who is your market?
- How to reach your market.
- Effective marketing plans.
- Analyzing the competition.
- Finding your niche.
- Selling made easy.
- How to make an order not just take an order.
What you will learn:
- How to write your business plan.
- What your financial reports can tell you.
- How to read your financial reports.
- How to price your products and services.
- How to create a working marketing plan.
- Marketing ideas.
- How to sell and not feel pushy.
- How to improve your bottom line.
- Recipes your family will love.
About your instructor
Aletha Speakar, Photog. Cr., ABI, API, CBM
Known for the simple, down home way of explaining business, Aletha Speakar has become one of the top business instructors today. Teaching from the east coast to the west coast and every- where in between, she helped write the PPA Business Program that many photographers have found saved their company. She has written another handbook and has begun a business degree program in Iowa. Filled with years of experience and knowledge, she never holds back, but gives it her all. Her awards include the PPA “Directors Award”, Photog. Cr., ABI, API and CBM.
Course Prerequisites
- An interest to learn more about how to grow your business.
- A class workbook is required. It is $75 and is payable on the first day of class.
